Alex Kracov - Dock, Founder & Former VP Marketing of Lattice

Alex covers community building, building the marketing funnel, finding the ideal customer profile, and prioritizing time as a founder.

• The power of community building
• Leveraging Linkedin with lower cost social platforms
• Building audience with twitter and podcasting
• Using partnerships and novel ways to promote events
• How to do partner marketing when you have a small customer base
• How billboards and out-of-home can help in HR
• Moving from ideal customer profile to target use case
• Thinking through the very early stages of product messaging
• And more!